About Us
About Advance B2B Media
We connect B2B vendors with the professionals who make real purchasing decisions — across technology, finance, HR, sales, marketing, and the lines of business that other media miss.
Our Story
Built for the B2B Buyer Others Miss
Advance B2B Media was founded to reach the buyers that mainstream B2B media overlooks — practitioners and decision-makers across the technology, finance, HR, sales, marketing, and operational functions where real purchasing decisions get made.
Our audience-first model means your content lands in front of the right people, not just a large number of people. Every program is built on a decade of opt-in relationship building with B2B professionals across these six functions.
Our mission is to connect B2B vendors with engaged, qualified professionals — across every function where buying decisions are made — through media that respects the audience's time and intelligence.
The Team
Our Team
Bruce Kidd
Managing Director
Bruce Kidd leads Advance B2B Media's global business, joining the company in 2021 to establish and grow its presence in the U.S. market. Under his leadership, Advance B2B has expanded from its EMEA roots into a global demand generation partner serving technology vendors across North America, Europe, and APAC — now reaching more than 48 million opted-in B2B professionals worldwide.
Partnerships
Content Partner
Content Strategy by Conversational Geek
Our editorial content is developed in partnership with Conversational Geek — a Content Marketing Agency and B2B content studio whose technical writers, editors, and producers have been creating content for technology B2B audiences for over a decade. Together, we brief, produce, and distribute content that your buyers actually read — and that your campaigns actually need.