Advance B2B
Lead and Demand Generation

ADVANCEENGAGE

Fill your funnel with opt-in leads who engage with your content.

Advance Engage illustration

Solution Overview

ADVANCE ENGAGE is built for marketers who need to generate opt-in leads that engage and meet specific business and buyer criteria. It is the go-to program for content syndication and top-of-funnel demand.

Best For

Demand generation and content marketing teams that need to fill the top of the funnel with engaged, opt-in prospects.

How the Program Works

A clear, managed process from kickoff to delivery.

1

Activate Your Content

Deploy your high-value, educational content assets to engage B2B professionals who match your target buyer profile and business criteria.

2

Engage Across Channels

Reach your ideal buyers through multiple communication channels — meeting them where they research and consume content, on their terms.

3

Manage & Optimize

Receive full-service program management from the Advance team, including content strategy guidance, outreach execution, and ongoing campaign optimization.

Need content assets for your program? Check out ADVANCE CONTENT

What You Get

Everything you need to run a high-performing, compliant program.

Opt-In Engaged Contacts

Receive top-of-funnel, opt-in contacts who have actively engaged with your content and meet your specific buyer criteria.

Branded Landing Page

Get a dedicated landing page built and aligned to your brand standards — ready to capture and convert your target audience.

Turnkey Program Management

Benefit from consultative, full-service campaign management including reporting dashboards and ROI optimization guidance.

Custom Targeting Add-Ons

Enhance your campaign with custom profiling questions, 2-touch engagement sequences, email nurture, SIC/NAICS codes, and intent data overlays.

Everything Included. Tailored Just for You.

Every ADVANCE program ships with full-service management and built-in global compliance as standard. From there, we configure targeting, channels, and enhancement options precisely to your buyer profile, goals, and go-to-market motion — so the program you run is the program you need.

Optional Program Ingredients

Enhance any program with additional targeting and delivery options.

LinkedIn Profiles
Native Language Campaigns
SIC & NAICS Codes
Buyer Profiling Questions
Programmatic Advertising
Suppression & Exclusion Lists
Intent Data Signals
ABM Look-a-Like Modeling

Compliance-First by Design

Lawyers and audiences love our diligence, so will yours.

Global Compliance

Every lead delivered is collected in full compliance with GDPR, CASL, and CCPA regulations — ensuring your campaigns meet legal requirements across North America and Europe.

Opting In / Permissioning

Our audience members actively opt in to receive relevant content from B2B vendors. No cold outreach, no scraped lists — only genuinely interested, permissioned contacts.

Opt-In Recording

We maintain documented records of every opt-in, including timestamp, source, and consent language. Full audit trail available upon request for compliance verification.

Full-Service Program Management

Accountable, experienced program managers to deliver your KPIs — working for and with you as coaches and consultants.

24–48 hrs

Time to Launch

Within 3 Days

First Lead Delivered

Global Time Zones

Coverage

Dedicated QA Team

Quality Assurance