Advance B2B

Methodology

How We Deliver Results

More than a decade of first-party, opt-in audience building across technology, finance, HR, sales, marketing, and lines of business — and exactly how programs turn that audience into qualified pipeline.

How Ab2bm builds, engages, and qualifies its audience

Leverage the Power of an Engaged Audience Versus Database Contacts

  1. Step 1: Define Audience Segmentation

    Divide Ab2bm's 48.5M+ opted-in professionals into precise, targetable segments based on job function, seniority, industry vertical, company size, and geography.

  2. Step 2: Establish Account Coverage

    Map and maintain coverage across the companies that matter most to B2B vendors.

  3. Step 3: Identify Key Contacts, Roles & Titles

    Identify and map the decision-makers, influencers, and buying committee members within covered accounts.

  4. Step 4: Execute Opt-In Outreach

    Engage B2B professionals through permission-based outreach that puts the buyer in control.

  5. Step 5: Perform Info Validation & Verification

    Confirm that every contact's professional information — name, title, company, email, phone — is current, accurate, and deliverable.

  6. Step 6: Enrich Data/Record Enhancement

    Enrich contact records with additional intelligence as professionals engage across campaigns.